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Online Reputation Management (ORM) has changed considerably in the past couple of years. In today’s reputation focussed economy removing or pushing down negative reviews is no longer enough.
Customers are increasingly savvy and will actively research your business online before they purchase your products or services.
Here at ImageShield we provide a 3 step process to actively manage your reputation:
– The first stage deals with your negative reviews.
– In stage two we build you a 5 Star reputation to help your business stand out.
– In the third stage we leverage your new 5 Star reputation across a variety of platforms
to position you as the leader in your industry.
This results in what academics and experts refer to as ‘Inbound Marketing’. Clients will approach
you and this means that you’ll be able in a better position to command higher prices.
Sound good?
Broadly speaking, Online Reputation Management falls into two categories:
1. Reverse SEO (Search Engine Optimisation)
This is where a negative review appears on the first page of Google and you wish to get the review pushed off the first page.
2. Review Marketing (Google Plus Local)
This is where your business is listed in the google places for local businesses and you wish to get more positive reviews.
Many Online Reputation Management Service providers only focus on one of the above and it’s usually the second category, ‘Review Marketing’.
Why has this happened?
SEO has changed considerably in the past few years. It is now considerably more difficult for companies to stay up to date with the changes in Google’s increasingly complex algorithms.
At ImageShield, we provide both ‘Reverse SEO’ and ‘Review Marketing’ services.
… We stay on the cutting edge of SEO.
–> This is how we can take Online Reputation Management beyond just dealing with negative reviews.
Marketing is about making it easy for your customers to find you.
But… you need to go one step further.
If you truly want to stand out from the competition then you need to have a glowing reputation.
We have the technology, the systems and the experience.
Have you got the desire?
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