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For new graduates or people returning to work after an extended break out, having an impressive online presence will become a must.
Ignore it and you risk missing out.
Here is why:
This ranges from CVs to money spent online at Amazon, to posting on Facebook or other social media sites and even searching in Google. Any time you do anything online, your information is collected by third parties.
So even a simple post on a social networking site will be analysed. Anything you share about your family or your last holiday. A demographic profile has been created for each person and a score assigned.
Ever received an email from a newsletter that you never subscribed to? Chances are that you never unchecked the tick box on that site you recently visited asking if your details could be shared with a third party.
It’s not just marketing companies that compile profiles on us. Employers are also turning to recruitment agencies to find out whether what we post online about ourselves is credible. The more high profile the job title, the more the potential employer is going to dig deep to find out about the candidate they want to bring in for an interviewer.
Recruitment agencies look through the search engines, social media networking sites, ebay, gambling sites, classified ads and also use credit agencies and official Government databases like the electoral register.
Computers now give them a narrowed search of who fits their criteria, based on skill set, demographic, salary expectation and any other demand that the employer wishes to specify.
The employer will reach out to a list of three prospects, interview them and hire one of them. This eliminates the long drawn out recruitment process and reduces the reliance on expensive adverts to find potential candidates.
99% of potential prospects never even found out that there was a vacancy available. No physical evaluation by a human being was required. No HR manager, no psychometric assessments and no personal intervention. Computers found a list of ideal candidates, based on their online demographics, to put their names on the top of the pile.
A computer will instantly know all about the digital profile of all of a company’s employees.
Recruitment agencies will be able to cross reference employees from all sectors, from all around the globe and instantly find out your achievements, employment history, interests, personal habits, and even the relationships you’ve had and pass this information on to an employer the instant they receive your application for a job.
The computer then gives the employer a short list of candidates that look like a close fit. The HR manager reaches out to each candidate, examines their profiles and calls the one they are interested in for an interview. The company and the candidates are both happy with the outcomes.
This is good news for you if you’re in the shortlist that gets called in. It’s not such good news if you’re amongst the other thousands of hopefuls, including if you’re a new graduate, you’re looking to move industry sector, or you’re simply looking further afield from your current demographic area.